VISION: We don’t just grow lettuce. We grow the future!
Traditional agriculture is reaching its limits. We built a new model that nurtures the planet while feeding its people.
OUR MISSION: Nurturing a better and tastier future.
The world needs more food, but it has less water, available resources and land than ever before. FRESHLY exists to solve this paradox.
Our mission is simple yet ambitious: to make sustainable, pesticide-free produce abundant, affordable, and irresistible for everyone.
Our Pledge:
Impact Dashboard: Sustainability you can measure.
We don’t deal in vague promises.
We deal in hard blockchained data. Here is the impact of every FRESHLY leaf compared to traditional field farming.
| Metric | Traditional Farming | The FRESHLY Way | Impact |
|---|---|---|---|
| Water | 240 Liters / kg | <15 Liters / kg | >90% water saved |
| Land | 30-40 kg/m² | >90 kg/m² | 20x to 25x More Efficient |
| Pesticides | 2-4 Applications | ZERO | 100% Chemical Free |
| Waste | 30-40% Field-to-plate Loss | <2% | No, contamination, long shelf-life, Circular System |
FRESHLY’s Environmental pillars
1. The Water Guardians
Water is our most precious resource. Our closed-loop hydroponic systems recycle every drop, filtering and reusing water endlessly. The only water that leaves our farm is the water inside the lettuce you eat.
2. The Clean Energy Commitment
We power our growth with the forces of Nature.
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Geothermal: Tapping into the earth’s stable temperature to heat and cool our glasshouses efficiently.
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Solar: Harvesting the sun to power our automation and AI systems.
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Renewable Grid: Sourcing 100% green energy for everything else.
3. The End of Plastic Waste
We refused to wrap a sustainable product in unsustainable plastic.
Our packaging is made from Bio-PLA (plant starch) and Kraft Paper. It protects your greens, keeps them fresh, and returns to the earth as compost. It’s a 100% circular solution for a plastic-free future.
Community & Social Impact
Sustainability isn’t just about carbon; it’s about people.
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Local Jobs: We bring high-tech agricultural jobs back to local communities.
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Education: We partner with schools to teach the next generation about where their food comes from.
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Food Security: By growing locally year-round, we protect our neighbors from global supply chain shocks.
